Commercialization
Turn strong technology into an offer customers understand, buy and successfully adopt.
CONSULTING · PRODUCT · COMMERCIALIZATION
I turn technology
into business.
I help technology companies shape the product, win early customers and turn promising pilots into profitable growth.
Let's talk ↗ Available for international assignments
WHAT I BRING
Strategy only creates value when it works for the customer.
I work at the intersection of technology, product and market—where complex solutions must become understandable, valuable and easy to buy.
As a founder, CEO and CPO on Hire, I have built companies, raised capital, led product development and created commercial direction in new markets.
Effective tools, used pragmatically: I use modern research, product and collaboration tools—including AI—when they create faster insight, better quality or more time for customer work. Tools support judgement; they do not replace experience, accountability or human collaboration.
HOW I CAN HELP
From ambition
to results.
Product strategy
Connect customer insight, business goals and technology to clear priorities and an executable direction.
Pilot to production
Guide early customers through testing, pilots and onboarding with clear success criteria, ownership and a route to a commercial agreement.
Fractional CPO
Hands-on product leadership when the company needs senior direction and commercial momentum without a permanent executive hire.
EXPERIENCE THAT CREATES MOMENTUM
I have done it
first-hand.
01From component supplier to product company
02From product idea to a clear market offer
03From pilot to paying customer
04From technical complexity to a simple customer journey
PRACTICAL, NOT THEORETICAL
Clarity first.
Then momentum.
I start with the decision, customer problem or bottleneck that matters most. Then I bring customer insight, commercial goals and technical constraints into one practical direction.
I work closely with founders, executives, product teams, engineers and sales. The goal is not a presentation—it is better decisions, visible progress and a way of working the team can continue.
Assignments can be advisory, fractional or interim, and can be delivered remotely or on site depending on the situation.
“The best strategy is one the team can understand, execute and learn from.”
MV
ABOUT
Didrik Martens
Founder, product leader and commercial problem-solver.
I have more than 15 years of experience building and developing technology companies. Most recently, I served as CPO on Hire at IDEX Biometrics, helping the company move from supplying components towards delivering complete biometric products.
I learn new industries quickly, ask the difficult questions and take responsibility for turning plans into action.
View my LinkedIn profile ↗BUILD SOMETHING TOGETHER
Strong assignments
need the right team.
I am also interested in meeting independent consultants in product, technology, design, sales and commercialization.
For the right assignment, I bring together flexible teams with complementary expertise and a shared focus on measurable customer value.
Interested in collaborating? ↗A CHALLENGE WORTH SOLVING?
Let's make it
actionable.
Get in touch for an informal conversation about your company, product or assignment.
didrik@markedogvekst.no ↗