Technology commercialization
Turn strong technology into a clear offer, a credible route to market and a solution customers can buy and adopt.
CONSULTING · PRODUCT · COMMERCIALIZATION
I turn technology
into business.
I help technology companies shape the product, win early customers and turn promising pilots into profitable growth.
Book a 30-minute introduction ↗ Available for international assignments
WHAT I BRING
Strategy only creates value when it works for the customer.
I work at the intersection of technology, product and market—where complex solutions must become understandable, valuable and easy to buy.
More than 15 years building and developing technology companies—as a founder, CEO and CPO on Hire, and most recently supporting IDEX Biometrics in its shift from components towards complete biometric products.
Effective tools, used pragmatically: I use modern research, product and collaboration tools—including AI—when they create faster insight, better quality or more time for customer work. Tools support judgement; they do not replace experience, accountability or human collaboration.
HOW I CAN HELP
From ambition
to results.
Product strategy
Connect customer insight, business goals and technology to focused priorities and an executable product direction.
Pilot to production
Move early customers from testing to operational use with clear success criteria, ownership and a route to a commercial agreement.
Fractional CPO for technology companies
Senior product leadership one to three days a week when the need is real, but a permanent executive hire is not right yet.
EXPERIENCE THAT CREATES MOMENTUM
Relevant experience,
used practically.
01Founder, CEO and fractional product leader
02Product strategy across technology and market
03Pilots, onboarding and commercial conversion
04From component thinking to complete products
PRACTICAL, NOT THEORETICAL
Clarity first.
Then momentum.
I start with the decision, customer problem or bottleneck that matters most. Then I bring customer insight, commercial goals and technical constraints into one practical direction.
I work closely with founders, executives, product teams, engineers and sales. The goal is not a presentation—it is better decisions, visible progress and a way of working the team can continue.
Assignments can be advisory, fractional or interim, delivered remotely or on site.
“The best strategy is one the team can understand, execute and learn from.”
MV
ABOUT
Didrik Martens
Founder, product leader and commercial problem-solver.
I have more than 15 years of experience building and developing technology companies. I learn new industries quickly, ask the difficult questions and take responsibility for turning plans into action.
View my LinkedIn profile ↗BUILD SOMETHING TOGETHER
Strong assignments
need the right team.
I am also interested in meeting independent consultants in product, technology, design, sales and commercialization.
For the right assignment, I bring together flexible teams with complementary expertise and a shared focus on measurable customer value.
Interested in collaborating? ↗LATEST INSIGHTS
ARTICLE
Fractional CPO: How to make the first 90 days count
A practical 90-day plan for technology companies that need clearer product direction, better priorities and lasting capability without a permanent CPO yet.
ARTICLEHow to build a product strategy your team can actually use
A practical method for connecting customer problems, business goals and technology to priorities a team can apply every day.
A CHALLENGE WORTH SOLVING?
Start with
30 minutes.
Tell me briefly about the company, product or assignment. We will use a focused introduction to decide whether I can help.